Statement
Comprehensive experience in HTML and CSS development, Expertise in end to end email development, from coding responsive HTML emails to executing campaigns. Innovative, efficient and highly collaborative with an unyielding focus on superceding goals through iterative learning. Served as a thought partner to colleagues across the organization, tackled ambitious and highly visible projects.
Recent Positions
Skillman, NJ – (Dec 2019 – July 2021)
Creative and Development Lead, Loyalty and CRM
Served on the consumer products, CRM team. Owned email design, development and maintenance of email code and delivery for all Care Club program communications, J&J’s first organization-wide loyalty program, encompassing all 26 global brands.
Created design system using custom HTML and CSS code libraries in Litmus, templates and wireframes using Sketch, XD and Zeplin and design libraries stored in Adobe Creative Cloud. Utilized Movable Ink platform to incorporate dynamic and personalized content into emails.
Created and perfected rigorous testing methodology utilizing Litmus.com platform and other validation tools. These tests included the following:
Accessibility, rendering, link and UTM verification, image blocking, spam and load speed tests, dark mode and color blind rendering challenges.
Wrote custom SFMC (AMPscript) function calls to create dynamic subject line and A/B content tests.
SG Studios – (June 2016 – Dec 2020)
Sr. Art Director/Digital
Led client discoveries. Gathered business requirements from the client for development and implementation of comprehensive email strategy. Utilized Hubspot for marketing conversion funnels and metrics, contributed creative ideas to refine and optimize funnels and workflows.
Consult with internal clients about email marketing best practices including understanding campaign objectives and provide guidance related to pre-header, subject lines and copy to achieve target open and click through rates. Built workflow processes and collaborate with internal clients and creative agency on email projects to ensure emails meet business objectives and deadlines.
Coordinated with brand copywriters to develop content and images to support campaigns. Initiated email campaigns using Salesforce Marketing Cloud. Performed email QA process for other team member’s emails to ensure email and send accuracy. Demonstrated proficiency developing responsive emails using HTML and CSS and Salesforce Marketing Cloud AMP script. Strong understanding of email best practices, email template design, deliverability and operations.
Committed to staying up-to-date on latest email marketing trends and able to educate others on how to utilize new techniques Demonstrated proficiency of Adobe Creative Suite and Microsoft Office Suite.
Minneapolis, MN – (June 2016 – Dec 2020)
Ate a lot of Cheerios and Lucky Charms.